Founded by OPA! Magazine publisher Steve Agi, and based on a successful campaign by UP Greek Tourism in New York, the Everybody Say OPA! Campaign is set to launch and seeks funding to be able to erect a selection of billboards across Melbourne’s most iconic locations.
With the largest population of Greeks outside of Greece, Melbourne seems the logical choice in order to ‘crowdfund’ an outdoor advertising campaign for the promotion of Greek tourism and to help Greece in their time of turmoil and trouble.
“It’s all about promoting Greece and one of their primary industries: tourism,” explains Agi. “It’s about all of us here trying to help to promote Greek Tourism by erecting these billboards and getting exposure and publicity.”
With over half a million Greeks in Melbourne alone, it is the perfect place to kick off the Australian campaign and the logical place to rally national and global support and attention for the Greek people.
“Everyone wants to do what they can, everyone wants to help. Now we all can, together,” said Agi, adding, “By using a third party collection service, the campaign is totally transparent with all monies raised going towards a promotional campaign to spread the message and spread the word.”
The campaign is live now. For more information: www.everybodysayopa.com.au, and a direct link to contributions is here: http://www.indiegogo.com/opa?a=523964
(Source: Steve Agi)
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