Moreland City Council, SBS and Western Union bank were among the big winners at the National Multicultural Marketing Awards. The Awards were presented at a gala event in Sydney this week.
Moreland Council in Melbourne’s inner north, took out the government award for a project which uses illustrations to communicate to the area’s residents who speak 132 different
languages.
Lambros Tapinos was mayor when the storyboards were designed and was instrumental in developing the storyboards.
The councillor says the series of illustrations communicate to residents the role of local council as well as council information such as how to use the library and sort recycling.
“The project started off as an idea of how can we improve communication, and it’s grown and grown and grown and it’s great to get that recognition,” he said, adding that he hopes to expand the project further, with ideas to develop a DVD.”
“We wanted to communicate with our multicultural communities in a way that was a little but different, and that they could understand,” he said.
“Moreland really does pride itself on its diversity as a community,
and we try to tailor to our multicultural community.”
The multicultural broadcaster SBS, took out the Advertising and Communication Award for their coverage of the 2010 World Cup.
The multi-national money transfer company, Western Union, was awarded Big Business Top Marketer of the Year, for their partnership with the Indian Film Festival.
Western Union was guided by Sydney-based communication company LOUD Multicultural, which has been prominent in the Multicultural Marketing Awards for several years.
LOUD Multicultural Director Lou Petrolou helped Western Union to sponsor the short film festival, which attracted 200 entries and many more audience members.
NSW Minister for Citizenship John Hatzistergos hosted the awards, and told the gala dinner Australia is: “one of the greatest success stories of global migration in modern history.”
“We are a country built on the legacy of migration and multiculturalism,” he said, adding that 25 per cent of Australians are born overseas, while many of the remaining 75 per cent are descendents of migrants.
“The National Multicultural Marketing Awards are an opportunity to reflect on the promotion of culturally diverse communities over the past year and serve to remind us of the rich and diverse society we enjoy in New South Wales.”
(source: neos kosmos)
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